Travel Project: Promo & UX

In the initial stages of the project, I researched the city of Orlando and its theme parks. By creating a mind map to sort Orlando’s many facets, I was able to focus on the city’s tourism spots for my project. I then created assorted thumbnail sketches focusing on potential points of view when visiting the city’s main attractions.

After creating numerous sketches to see what parts of Orlando I would focus on, I then created digital rough mockups of what the city’s landmarks might look like when stylized. I then chose three of these compositions to refine into illustrations later.

Once I decided on the final three landmarks of the SeaWorld lighthouse, Magic Kingdom castle, and Universal globe, I refined them into a cleaner style with Ilustrator. I changed the typography to reflect their respective parks and changed the backgrounds to illustrate the passage of time.

In the initial stages of the UX design component, I wanted to tie in the app’s functionality with the already designed posters. As a result, the app’s concept developed into an app that could both help plan out someone’s day at a theme park and save a route for later reference. The first stage was creating a wireframe for app functionality and a style guide inspired by Orlando’s city branding to unify all its elements.

As the project continued, I started plugging elements of the style guide into the already existing wireframe. I made sure to tweak elements as I went, making sure everything was legible and well laid out for the intended user experience.

Once the visual system of the app design was refined through trial and error, I implemented the style guide across every screen of the mockup and added the finishing touches to interactivity and overall polish.